A series of digital illustrations that will serve as a group of foundational assets for an fundraising event.
The client paired up with the organization, the East Coast Greenway Alliance in an effort to expand its audience. The bike ride was intended as fun and easy. So I carried that concept over to the digital & print collateral.
This was the first gala the client had held in nearly a decade. The skeuomorphic trend may have passed, but I still get a thrill when I look at this piece.
I created this digital campaign to bring attention to the client’s important fundraising events. The grid and layout always stay the same from piece to piece. I challenge myself by exploring new color choices and incorporating different media.