The client paired up with the organization, the East Coast Greenway Alliance in an effort to expand its audience. The bike ride was intended as fun and easy. So I carried that concept over to the digital & print collateral.

The client paired up with the organization, the East Coast Greenway Alliance in an effort to expand its audience. The bike ride was intended as fun and easy. So I carried that concept over to the digital & print collateral.
A digital annual report I put together establishing a cheerier, secondary palette for the client’s identity.