The client paired up with the organization, the East Coast Greenway Alliance in an effort to expand its audience. The bike ride was intended as fun and easy. So I carried that concept over to the digital & print collateral.
This was the first gala the client had held in nearly a decade. The skeuomorphic trend may have passed, but I still get a thrill when I look at this piece.
I created this digital campaign to bring attention to the client’s important fundraising events. The grid and layout always stay the same from piece to piece. I challenge myself by exploring new color choices and incorporating different media.
A digital annual report I put together establishing a cheerier, secondary palette for the client’s identity.